If I had more desire for money than sense of ethics, I would have gone into logo design and fire off bullshit like this. Though I don't think I would have been able to reach this level of bullshittery without my head exploding.

If I had more desire for money than sense of ethics, I would have gone into logo design and fire off bullshit like this. Though I don't think I would have been able to reach this level of bullshittery without my head exploding.

Via Colin McMillen 
http://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf

Comments

  1. Florian “octo” Forster24 February 2015 at 13:23

    What, you don't agree that emotive forces shape the gestalt of the brand identity? I think the choice to dimensionalize exponentially will allow them to invest in their DNA which of course leads to breakthrough innovation, as outlined in the introduction. Duh!

    ReplyDelete
  2. rune schytte28 February 2015 at 04:52

    I like elaborate jokes like this:)

    ReplyDelete
  3. Lars Clausen2 March 2015 at 01:02

    rune schytte You mean the logo design industry? This document does seem to be legit, and they were paid a million dollars for the logo redesign.

    ReplyDelete

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